Jessica Simpson is Weight Watchers Newest Ambassador

Weight Watchers International, Inc. (NYSE: WTW) introduces its newest ambassador, Jessica Simpson, with a fall campaign to begin airing today. The first advertising spots feature Simpson discussing her choice to join Weight Watchers and her initial experience on the Program.

Per Weight Watchers, each week, Simpson hosts a Weight Watchers meeting at her home where she, along with 13 of her friends and family members, learn from a Weight Watchers Leader and support each other during the process.

Thumbs up for Jessica!!! Shedding post-baby weight is not an easy task.